The founder's shelf
The books founders keep returning to — on startups, strategy, and building things that last.
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The Psychology of Money
Morgan Housel
4.5Doing well with money has little to do with how smart you are.
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Influence: The Psychology of Persuasion
Robert B. Cialdini
4.4The six levers that move human behavior — and how to spot them aimed at you.
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The 4-Hour Workweek
Timothy Ferriss
4.6Escape 9–5, live anywhere — the book that launched a thousand remote businesses.
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Never Split the Difference
Chris Voss
4.5The FBI's lead hostage negotiator teaches you to bargain like lives depend on it — because his did.
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The Innovator's Dilemma
Clayton M. Christensen
4.5Why great companies fail by doing everything right — the book that named disruption.
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Bad Blood
John Carreyrou
4.5The rise and spectacular implosion of Theranos, told by the reporter who broke it open.
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Principles
Ray Dalio
4.3The billionaire founder of the world's largest hedge fund shares the rules he lived and worked by.
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Moneyball
Michael Lewis
4.7A cash-strapped baseball team beats the rich ones by trusting numbers over a century of gut instinct.
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Leaders Eat Last
Simon Sinek
4.6The best leaders create a circle of safety, putting their people first the way great officers eat last.
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The Black Swan
Nassim Nicholas Taleb
4.3The rare, unpredictable events we never see coming shape history far more than the ordinary ones we plan for.
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Blue Ocean Strategy
W. Chan Kim
4.3Stop fighting rivals in bloody 'red oceans' and create uncontested new market space where the competition is irrelevant.
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Building a StoryBrand
Donald Miller
4.4Customers ignore you because your message is confusing — make the customer the hero and your brand the guide.
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The Wright Brothers
David McCullough
4.4Two bicycle-shop brothers from Ohio, with no funding and no degrees, taught the world to fly.
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Creativity, Inc.
Ed Catmull
4.3The president of Pixar reveals how to build and protect a culture where original ideas survive their own fragile beginnings.
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Built to Last
Jim Collins
4.3What separates companies that thrive for a century from those that fade? A six-year study of visionary firms finds the surprising answer.
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Measure What Matters
John Doerr
4.6The goal-setting system called OKRs, which the legendary investor taught a tiny startup named Google, and how it drives focus and growth.
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Made to Stick
Chip Heath
4.6Why do some ideas survive and others die? A field guide to making any message stick, drawn from urban legends, great teachers, and viral truths.
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