Lines worth keeping
The sharpest sentences from the best business books — on leadership, startups, habits and strategy. Steal them, cite them, live by a few.
AllAdventureBig ideasBusinessCourageDarkFriendshipGriefHabitsHopefulJusticeLeadershipLifeLiteratureLoveMarketingMindsetMoneyPhilosophyPowerStartupsStrategyWellbeingWisdomWitWonder
Every writer is a thief.
To die will be an awfully big adventure.
Dead men tell no tales.
All for one and one for all.
Why, sometimes I've believed as many as six impossible things before breakfast.
We're all mad here.
No matter how dreary and gray our homes are, we people of flesh and blood would rather live there than in any other country.
To the well-organized mind, death is but the next great adventure.
A book is a dream that you hold in your hand.
I would rather die on an adventure than live standing still.
The mushrooms are the fruit; the real organism is the network beneath.
Happiness comes from between.
You must gain control over your money or the lack of it will forever control you.
There are no bad teams, only bad leaders.
Good is the enemy of great.
The Congo, more than any other colony, was the creation of one man.
I am not resigned to the idea that this is all there is.
All children, except one, grow up.
Discipline equals freedom.
Trust is knowing that when a team member does push you, they're doing it because they care about the team.
Don't take anything personally. Nothing others do is because of you.
Be impeccable with your word.
Great vision without great people is irrelevant.
Competition is for losers.
All happy companies are different: each earns a monopoly by solving a unique problem.
The only way to win is to learn faster than anyone else.
People don't buy what you do; they buy why you do it.
You do not rise to the level of your goals. You fall to the level of your systems.
Habits are the compound interest of self-improvement.
The hard thing isn't setting a big, hairy, audacious goal. The hard thing is laying people off.
Efficiency is doing things right; effectiveness is doing the right things.
The purpose of business is to create and keep a customer.
Your most unhappy customers are your greatest source of learning.
Chase the vision, not the money; the money will end up following you.
It's not about ideas. It's about making ideas happen.
Done is better than perfect.
The ability to perform deep work is becoming increasingly rare — and increasingly valuable.
Fall in love with the problem, not the solution.
Marketing is no longer about the stuff you make, but about the stories you tell.
Ideas are easy. Implementation is hard.
Focus on being productive instead of busy.
Disruptive technologies typically enable new markets to emerge.
Change before you have to.
Price is what you pay. Value is what you get.
Risk comes from not knowing what you are doing.
So we beat on, boats against the current, borne back ceaselessly into the past.
All animals are equal, but some animals are more equal than others.
It was a pleasure to burn.
Not all those who wander are lost.
It is our choices, Harry, that show what we truly are, far more than our abilities.
And, when you want something, all the universe conspires in helping you to achieve it.
You never really understand a person until you consider things from his point of view.
Whatever the mind can conceive and believe, it can achieve.
You have power over your mind — not outside events. Realize this, and you will find strength.
The happiness of your life depends upon the quality of your thoughts.
When we are no longer able to change a situation, we are challenged to change ourselves.
He who has a why to live can bear almost any how.
The supreme art of war is to subdue the enemy without fighting.
Appear weak when you are strong, and strong when you are weak.
The investor's chief problem — and even his worst enemy — is likely to be himself.
Morality represents the way we would like the world to work; economics represents how it actually does.
It is not down on any map; true places never are.
It was a bright cold day in April, and the clocks were striking thirteen.
All we have to decide is what to do with the time that is given us.
It does not do to dwell on dreams and forget to live.
One sees clearly only with the heart. What is essential is invisible to the eye.
Whatever our souls are made of, his and mine are the same.
I am no bird; and no net ensnares me: I am a free human being with an independent will.
It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.
Stay gold, Ponyboy. Stay gold.
It is not often that someone comes along who is a true friend and a good writer. Charlotte was both.
A man can be destroyed but not defeated.
All human wisdom is contained in these two words — 'Wait and Hope.'
When life itself seems lunatic, who knows where madness lies?
All happy families are alike; each unhappy family is unhappy in its own way.
Pain and suffering are always inevitable for a large intelligence and a deep heart.
Freeing yourself was one thing, claiming ownership of that freed self was another.
There is no greater agony than bearing an untold story inside you.
It always seems impossible until it's done.
In spite of everything, I still believe that people are really good at heart.
Beware; for I am fearless, and therefore powerful.
The only way to get rid of a temptation is to yield to it.
You don't have to burn books to destroy a culture. Just get people to stop reading them.
But I don't want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.
Everything was beautiful and nothing hurt.
He was going to live forever, or die in the attempt.
Wherever they's a fight so hungry people can eat, I'll be there.
And now that you don't have to be perfect, you can be good.
Don't Panic.
Hope. It is the only thing stronger than fear.
When you play the game of thrones, you win or you die. There is no middle ground.
Wisdom cannot be imparted. Wisdom that a wise man attempts to impart always sounds like foolishness.
The rich don't work for money. They make money work for them.
Whatever the mind can conceive and believe, the mind can achieve.
Someday is a disease that will take your dreams to the grave with you.
Who you are is defined by what you're willing to struggle for.
Realize deeply that the present moment is all you ever have.
The impediment to action advances action. What stands in the way becomes the way.
Freedom is being disliked by other people.
Vulnerability is not weakness; it's our greatest measure of courage.
Some infinities are bigger than other infinities.
It was the best of times, it was the worst of times.
It is a far, far better thing that I do, than I have ever done.
To love another person is to see the face of God.
Even the darkest night will end and the sun will rise.
Maybe ever's just one word, like the sky. Maybe ever means all that is or was or will be.
The greatest ideas are the simplest.
Last night I dreamt I went to Manderley again.
If only there could be an invention that bottled up a memory, like scent. And it never faded, and it never got stale.
I took a deep breath and listened to the old brag of my heart. I am, I am, I am.
I felt very still and empty, the way the eye of a tornado must feel.
But you can't really be strong until you can see a funny side to things.
A great sorrow, and one that I am only beginning to understand: we don't get to choose our own hearts.
That life — whatever else it is — is short. That fate is cruel but maybe not random.
Books are mirrors: you only see in them what you already have inside you.
Every book, every volume you see here, has a soul.
It's the questions we can't answer that teach us the most.
Words are pale shadows of forgotten names. As names have power, words have power.
There's always another secret.
Courage, dear heart.
Once a king or queen of Narnia, always a king or queen of Narnia.
Life is short. If you don't look around once in a while, you might miss it.
Life isn't fair. Get used to it.
Death cannot stop true love. All it can do is delay it for a while.
Life is pain, Highness. Anyone who says differently is selling something.
We are all stories in the end. Just make it a good one.
We are a way for the cosmos to know itself.
Somewhere, something incredible is waiting to be known.
We are survival machines — robot vehicles blindly programmed to preserve the selfish molecules known as genes.
The best bridge between despair and hope is a good night's sleep.
The best moments usually occur when a person's body or mind is stretched to its limits.
Control of consciousness determines the quality of life.
What if you woke up one day and there was nothing you could do to change your fate?
How wild it was, to let it be.
The person who risks nothing does nothing, has nothing, is nothing.
Sing to me of the man, Muse, the man of twists and turns.
There is a time for many words, and there is also a time for sleep.
It is only with the heart that one sees the disruption coming.
Whatever you can do, or dream you can, begin it.
Frugality is the cornerstone of wealth-building.
Faith is taking the first step even when you don't see the whole staircase.
Maybe there is a beast... maybe it's only us.
I saw my life branching out before me like the green fig tree in the story.
Hello. My name is Inigo Montoya. You killed my father. Prepare to die.
You can't wait until life isn't hard anymore before you decide to be happy.
The cosmos is within us. We are made of star-stuff.
Ruin is a gift. Ruin is the road to transformation.
Wrong will be right, when Aslan comes in sight.
Memories, even your most precious ones, fade surprisingly quickly.
Beauty is terror. Whatever we call beautiful, we quiver before it.
Death is not the opposite of life, but a part of it.
Manuscripts don't burn.
I am invisible, understand, simply because people refuse to see me.
Everything you're sure is right can be wrong in another place.
Each of us is more than the worst thing we've ever done.
But race is the child of racism, not the father.
All flourishing is mutual.
Pain plus reflection equals progress.
Control leads to compliance; autonomy leads to engagement.
History began when humans invented gods, and will end when humans become gods.
The world cannot be understood without numbers. But the world cannot be understood with numbers alone.
Our lives are not our own. From womb to tomb, we are bound to others.
Racism should never have happened and so you don't get a cookie for reducing it.
I had been mysteriously handcuffed to history.
We are stardust brought to life, then empowered by the universe to figure itself out.
The laws that lay down who should be loved, and how. And how much.
In the moment when I truly understand my enemy, understand him well enough to defeat him, then in that very moment I also love him.
Violence is the last refuge of the incompetent.
The sky above the port was the color of television, tuned to a dead channel.
Light is the left hand of darkness and darkness the right hand of light.
Gods are great. But the heart is greater. For it is from our hearts they come, and to our hearts they shall return.
Because survival is insufficient.
Very few of us are what we seem.
One could not count the moons that shimmer on her roofs, or the thousand splendid suns that hide behind her walls.
If you want to see what this nation is all about, you have to ride the rails. Look outside as you speed through, and you'll find the true face of America.
We believe the one who has the power. He is the one who gets to write the story.
You can escape a town, but you cannot escape blood.
No man, for any considerable period, can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true.
The horror! The horror!
I always thought it would be better to be a fake somebody than a real nobody.
It's hard to have confidence in yourself when the whole world is telling you that you're not much.
In the end, people don't view their life as merely the average of all its moments.
Normalcy is a tightrope walked over an abyss.
They did what human beings looking for freedom, throughout history, have often done. They left.
The mind is divided, like a rider on an elephant, and the rider's job is to serve the elephant.
We are pawns in a game whose forces we largely fail to comprehend.
We are, when you think about it, quite unlikely, and yet here we are, thinking.
The most meaningful way to succeed is to help others succeed.
Leadership is not about being in charge. It is about taking care of those in your charge.
Missing a train is only painful if you run after it.
The absence of evidence is not evidence of absence.
Peace is not something you wish for; it's something you make, something you do, something you are, and something you give away.
Perhaps I am stronger than I think.
We can know only that we know nothing. And that is the highest degree of human wisdom.
What is hell? I maintain that it is the suffering of being unable to love.
A guy needs somebody to be near him. A guy goes nuts if he ain't got nobody.
There are years that ask questions and years that answer.
It was inevitable: the scent of bitter almonds always reminded him of the fate of unrequited love.
The evening's the best part of the day. You've done your day's work. Now you can put your feet up and enjoy it.
This is the way the world ends. For the last time.
I have lost control over everything, even the places in my head.
You only get one life. It's actually your duty to live it as fully as possible.
The books transported her into new worlds and introduced her to amazing people who lived exciting lives.
Isn't it nice to think that tomorrow is a new day with no mistakes in it yet?
If you look the right way, you can see that the whole world is a garden.
That was a memorable day to me, for it made great changes in me. But it is the same with any life.
This has been the century of strangers, brown, yellow and white.
Memory is fragile and the space of a single life is brief.
The tipping point is that magic moment when an idea crosses a threshold, tips, and spreads like wildfire.
A nudge alters people's behavior in a predictable way without forbidding any options.
The story of the gene is the story of the search for the source and meaning of our identity.
The only way to beat the competition is to stop trying to beat the competition.
If you confuse, you'll lose. The single biggest reason most marketing fails is noise.
Until a man is twenty-five, he still thinks he could be the baddest man in the world.
To be here now, alive in the twenty-first century, is an unlikely and remarkable achievement.
Weakness and ignorance are not barriers to survival, but arrogance is.
The circus arrives without warning.
No live organism can continue for long to exist sanely under conditions of absolute reality.
No mourners. No funerals.
Be glad of your human heart, Feyre. Pity those who don't feel anything at all.
The fate of peoples is made like this, two men in small rooms.
You is kind. You is smart. You is important.
The best arguments in the world won't change a person's mind. The only thing that can do that is a good story.
I am a spy, a sleeper, a spook, a man of two faces.
The best love is the kind that awakens the soul and makes us reach for more.
Which would be worse, to live as a monster or to die as a good man?
Make no little plans; they have no magic to stir men's blood.
In a very real sense we have two minds, one that thinks and one that feels.
The average human lifespan is absurdly, terrifyingly, insultingly short.
Good food is very often, even most often, simple food.
There was once a town in the heart of America where all life seemed to live in harmony with its surroundings.
The small boys came early to the hanging.
A boy is coming down a flight of stairs.
Now I wait for Henry.
I give ye my Body, that we Two might be One.
A blindfolded monkey throwing darts could select a portfolio that would do just as well as the experts.
Because we do not know how to talk to strangers, we are inviting conflict and misunderstanding.
All right, then, I'll go to hell.
Better to be without logic than without feeling.
A lady's imagination is very rapid; it jumps from admiration to love, from love to matrimony, in a moment.
Mrs Dalloway said she would buy the flowers herself.
You are all a lost generation.
The heaviest of burdens is therefore simultaneously an image of life's most intense fulfillment.
Books are not made to be believed, but to be subjected to inquiry.
If a man does not master his circumstances then he is bound to be mastered by them.
To a parent, no matter how old your child is, they are always your baby.
Do you think it's possible to have a childhood that's too happy?
I do wish we could chat longer, but I'm having an old friend for dinner.
We all float down here.
The Beauty of the House is immeasurable; its Kindness infinite.
We accept the love we think we deserve.
It's not about your character. It's about biology.
The genius of the current caste system, and what most distinguishes it from its predecessors, is that it appears voluntary.
Because I know that things are getting better all the time. Even when they are not.
I am loath to close.
No bird soars too high if he soars with his own wings.
The problem lay buried, unspoken, for many years in the minds of American women.
Desire is a contract you make with yourself to be unhappy until you get what you want.
Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new.
Worse than the ordinary miserable childhood is the miserable Irish childhood, and worse yet is the miserable Irish Catholic childhood.
Each time you happen to me all over again.
How can a novelist achieve atonement when, with her absolute power of deciding outcomes, she is also God?
I would have lived in peace. But my enemies brought me war.
Life before death, strength before weakness, journey before destination.
The heart is not a matter of choice, or a wound would not so pain us.
That's all speaking is. Listening to the other and trying to see past your own biases.
It's never the changes we want that change everything.
The world was full of sorrow; everyone labored under some burden of sorrow.
We are all migrants through time.
Strange to be almost fifty. I feel like I just understood how to be young.
You have to maintain a fine balance between hope and despair.
Wake up. Live your life, every last drop. Then die peacefully.
Touch comes before sight, before speech. It is the first language and the last.
The dead can't cry out for justice; it is a duty of the living to do so for them.
Preserve the core and stimulate progress.
Ideas are easy. Execution is everything.
The days are long, but the years are short.
Every time I remember that my mother is dead, it feels like I'm colliding with a wall that won't give.
If you don't listen to the cry of the poor, you will never know what justice is.
Going outside is highly overrated.
You do not want to live, you simply do not want to die.
If I cannot be better than them, I will become so much worse.
The universe wants us together. It's willing to break the laws of thermodynamics for us.
I'm going to have to science the hell out of this.
We're more than the sum of our experiences.
First, I got myself born.
It's easier to talk about money than about what money represents.
The world is water, and we are all just passing through.
The truth is fluid. There is always another way to spin the story.
There is an ecstasy that marks the summit of life, and beyond which life cannot rise.
Man is not truly one, but truly two.
The nature of life is change and the nature of people is to resist change.
Nothing is more costly, nothing is more sterile, than vengeance.
Once we know something, we find it hard to imagine what it was like to not know it.
Life is not fair. It never was, isn't now and won't ever be.
I am not a good person. I don't have it in me to be a good mother.
Sometimes reading a book is like being in a relationship.
No, not yet. No, not there.
She had a great desire for knowledge, but she really preferred almost any source of information to the printed page.
The region between east and west is the axis on which the globe spins.